CAPTURING ISLAND LIFE ON VIDEO
Full article first appeared in “The Royal Gazette” on July 5, 2018.
A video that captures the beauty of Bermuda and the pleasures of island life has been given centre stage on the redesigned website of Rego Sotheby’s International Realty.
The company said it believes it is the first and only lifestyle video in the world from a Bermudian real estate company.
The “Live Bermuda” video lasts 1½ minutes and features aerial shots of Bermuda, along with street, boat and beach scenes, and underwater footage of corals and sea life.
In a joint statement, Buddy Rego and Penny MacIntyre, president and partner of the company, respectively, said: “Our team is pleased to bring the natural beauty of Bermuda to the desktops and mobile devices of our country’s growing international audience. Our firm recognises real estate decisions happen when people have an affinity for a place where they choose to vacation, work, rent or own.”
Rego Sotheby’s is part of the Sotheby’s International Realty network, which has 22,000 affiliated independent sales associates in 70 countries. Sotheby’s International Realty launched a campaign themed on the phrase “Home is where we truly live”, with affiliates having scope to interpret the idea in the best way they could.
Ms MacIntyre said that before making the video, the company looked at what others around the world were doing.
“One thing that struck me is that it is very difficult to express in words what you can see in pictures.”
She said the video shows how easy it is to reach the island and how, if you enjoy being on or in the water, it is a “world-class” option.
A Bermudian team was responsible for the filming, editing and soundtrack of the video.
“We wanted to show what it was like to live here, rather than to just visit,” said Ms MacIntyre, adding that there are many ways of looking at real estate online “but you want to show them the island and [if they have been here before] remind them of its beauty.”
Rebekah Hudson, marketing consultant at Rego SIR, created a storyboard for the video and said it was a way to celebrate Bermuda and its lifestyle.
She said the firm had looked around and had not seen any local real estate rival with an island lifestyle video on its website.
“We wanted to do something that had not been done before,” she said.
The video reflects Bermuda’s global luxury image. It shows a man arriving on a private plane and riding in a chauffeured car to Hamilton where he joins a woman and a group enjoying champagne at a marina. They take a boat ride alongside luxury waterside homes in Tucker’s Town. There is a stop off at a beach, followed by snorkelling among coral reefs before the couple return to their home overlooking the south shore.
Ms Hudson said: “It’s all about the location; the feeling you get from your surroundings and when you walk through your door.”
Rego Sotheby’s redesigned website went live in May. Among the new features is a Bermuda lifestyle page that celebrates the best reasons to live in Bermuda. The new video, which already plays automatically on the main landing page, will be added to the lifestyle section.
• The Rego Sotheby’s International Realty website is at www.regosothebysrealty.com
The Sotheby’s International Realty network currently has approximately over 22,000 affiliated independent sales associates located in over 960 offices in 70 countries and territories worldwide. Each office is independently owned and operated.
For additional information visit the Rego Sotheby’s International Realty website, call
+1 441.292.3921, email email@example.com, or visit us at our office located at 83-85 Front Street, City of Hamilton, Bermuda.